Furtados School of Music


Furtados School of Music (FSM) was founded in 2011, and is a subsidiary of the 150 year-old Furtados musical instruments retail brand. FSM’s vision is to make quality music education accessible to children and adults, making the entire learning process fun-filled, joyous and memorable. Today, FSM serves more than 150,000 students through its centres and school programs across the country, and it aims to expand rapidly.  

Scope of Project

A2Q has been contracted to design a comprehensive leadership and teacher professional development system to improve the quality of teaching across centres and schools, and ensure this continuous improvement even as FSM quickly scales its reach across India and the world in the coming years. A2Q has piloted multiple professional learning communities (PLC) and instructional coaching (IC) teams at FSM, and will continue to expand the PLCs and ICs across all centres and schools till these practices are institutionalized throughout the country.

Project Timeline
  • December 2017

    Studied research on co-teaching and then investigated how optimally FSM uses this approach, given that the organization allocates 2 teachers to each of its classrooms in schools.

  • October 2017

    Launched 2nd pilot of coaching across all clusters in Mumbai, based on the successes of the 1st pilot with the guitar and drums team.

  • September 2017

    Formed and launched FSM’s first National Leadership Committee (NLC), and facilitated their analysis of teacher, student, and business data from all their business units across India. 

  • August 2017

    Successfully piloted the performance appraisal protocols and tools that were designed.

  • June 2017

    Launched 2nd pilot of PLCs across all verticals in Mumbai and Bengaluru clusters, based on the successes of the 1st pilot with the piano team.

  • March 2017

    Conducted workshop on ‘Good Teaching at FSM’, helping team to sift through various research-based frameworks and adapt the ones they found most relevant and meaningful to their context.

  • February 2017

    Conducted workshop on ‘Instructional coaching’ and launched first coaching pilot with guitar and drums teams.

  • December 2016

    Created and launched protocols for capturing learning from workshops, visits, and/ or courses.

  • November 2016

    Conducted workshop on ‘Professional Learning Communities’ and launched first PLC pilot with piano team.

  • October 2016

    Created a Theory of Change for FSM, articulated in terms of their vision, long-term objectives, strategies/ programs, and key resources.

  • August 2016

    Conducted a comprehensive needs assessment to assess the nature and effectiveness of FSM’s current systems and practices.


The A2Q team is supporting us to enhance the entire education experience, by our teachers, across verticals. This truly helps us deliver our core value i.e. providing the best quality in music education.

– Tanuja Gomes,  CEO, Furtado’s School Of Music

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